Bold, Krysten W., et al. “Early Age of e-Cigarette Use Onset Mediates the Association between Impulsivity and e-Cigarette Use Frequency in Youth.” Drug and Alcohol Dependence, Elsevier, 13 Oct. 2017, www.sciencedirect.com/science/article/pii/S0376871617305173. This peer reviewed source explains the reasons why youth are attracted to using e-cigarettes. There are many factors that play into a child's desire to use something that is “bad”, however there are natural reasons why children do the things they do. Most kids act on impulse and use the product based on their availability to it. These days, obtaining e-cigarettes illegally is not as difficult as some may think, so availability comes easy. 

 

Chaykowski, Kathleen. “The Disturbing Focus Of Juul's Early Marketing Campaigns.” Forbes, Forbes Magazine, 16 Nov. 2018, www.forbes.com/sites/kathleenchaykowski/2018/11/16/the-disturbing-focus-of-juuls-early-marketing-campaigns/#249738cc14f9. This source talks about the marketing tactics of Juul. Juul has changed aspects of their advertising as an attempt to attract an older audience. However, the article continues to talk about the FDA investigation that is taking place due to the company’s poor advertising skills. There are assumptions that Juul Labs intentionally directed its product towards adolescent to obtain a wider consumer base. 

 

“Juul E-Cigarettes: Fueling A Youth Epidemic.” Campaign for Tobacco-Free Kids, 22 Oct. 2019, www.tobaccofreekids.org/what-we-do/industry-watch/e-cigarettes. This article talks about the product, Juul, itself. The article mentions how the flash drive like product is easy to hide, making it simpler for kids to get away with it at school or from their parents. The article continues to talk about the delivery of the product and how Juul delivers nicotine at a faster rate than cigarettes, making it easier to get addicted to the product. Therefore, adolescent only need to use the products a few times in order to get hooked. 

 

Lempert, Lauren K, et al. “The Importance of Product Definitions in US e-Cigarette Laws and Regulations.” Tobacco Control, BMJ Publishing Group Ltd, 1 Apr. 2016, tobaccocontrol.bmj.com/content/25/e1/e44?resolvedby=highwire.org. This peer reviewed article is about the regulations on e-cigarettes. Depending on how an e-cigarette is defined by law, the regulations can be impacted. E-cigarettes are typically not labeled as tobacco products or as smoking, attracting more consumers to use a “safer” alternative, when that is simply not the case. 

 

Simon, Patricia, et al. “Socioeconomic Status and Adolescent e-Cigarette Use: The Mediating Role of e-Cigarette Advertisement Exposure.” Preventive Medicine, Academic Press, 17 Apr. 2018, www.sciencedirect.com/science/article/pii/S0091743518301300. This article goes on to talk about how a low socioeconomic status leads to more exposure to e-cigarette advertisements. The articles reports on a study of eight high schools in connecticut that completed an anonymous survey in the spring of 2015. The results were divided by tobabcco product use, age, sex, race/ethnicity, and perceived social norms. 

 

“Where Are Kids Getting JUUL?” Truth Initiative, truthinitiative.org/research-resources/emerging-tobacco-products/where-are-kids-getting-juul. The truth initiative is a tobacco free lives campaign. This article talks about the three ways adolescents are obtaining Juul products so easily. Children have been receiving the product from retail location that do not card younger customers, social sources such as family or friends, and online. Acquiring a Juul has become simple for youth and without more regulations on the product, the epidemic will only increase. 

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