E-cigarettes are targeted towards a younger population

 

Juul e-cigarettes are sleek and easy to hide. The flash drive like product can be charged in the USB of a computer and looks far from the traditional tobacco products. Juul comes in flavors such as mango, creme, mint, etc. which appeals to a younger age group than intended. Unlike previous tobacco products, adolescents are more likely to use e-cigarettes because they do not have to experience the typical unpleasant flavor. Juul delivers nicotine at a faster rate than cigarettes, making it easier to get addicted to the product. Therefore, adolescent only need to use the products a few times in order to get hooked. 

 

Juul has become increasingly popular and now make up 70% of the e-cigarette

market. E-cigarettes continue to attract more youth, threatening youth-free

tobacco use. In 2016 a Surgeon General report stated that the use of nicotine

amongst youth can harm the development of the brain. With new health

concerns arising, more organizations are speaking out about the negative

impacts of e-cigarettes, especially among children.

 

E-cigarettes were created to help smokers quit. However, kids that use

e-cigarettes are more likely to become smokers themselves.  A January 2018

report by the National Academies of Sciences, Engineering and Medicine

concluded, “There is substantial evidence that e-cigarette use increases risk

of ever using combustible tobacco”. There is a youth tobacco epidemic that

requires heavy attention. There are many campaigns and organizations like

the FDA, for example, that are taking steps to address the issue, there is still

more to accomplish.